Classified Ads also known as the classified advertising is the form of the advertising which is common with the newspapers, periodicals or online and it is distributed and sold at low price or free without any charge. The advertisement in the newspaper is short and it is charged based on the newspaper column width and the lines.
Where to find the Classified Ads
The publication that prints the news with other information, normally have the classified advertisements and there publication which has only the advertisements. The advertisements are put into different categories such as plumbing services, kitchen appliances, advertisements and telephones. All the categories also can be classified under wanted or for sale. Classified Ads are cheaper compared to the large display advertisements which are used by large business and they are commonly used if the business has a small budget or by individuals.
Before Classified Ads were common in the print advertisement especially in periodicals but now they are including the same types of advertisement on cable television, television, radio and computer service.
The ads have now found their way into the internet classified and since their price is not based on the per line pricing, it is tends to be long. They have searchable features and they target local people. They foster a sense of urgency and this is a result of their wider scope and daily structure. Because the ads are low cost and they have self policing nature, there are companies that offer the free classified around the world. There are other companies which focus more on the local hometown and others target a urban areas where they use local postal codes. Now there is a growing number of the companies that have grown to specialize into the classified marketplace, catering for new niches like adult services, pets, piano or boats among others. In different cases, the search engine offers better capability compared to the printed and general classified services which are being provided.
Online Classified Ads are becoming popular
There are many online services known as aggregators crawl and they can aggregate the classified from different sources like RSS feeds and blogs which is opposed on relying on the listing which is submitted manually.
Other companies offer the online advertising services with tools needed to assist the members in the designing of the online ads by the use of professional templates. They can then distribute the finished ads automatically on the directories and this is a part of their services.
The classified in the newspaper is decreasing while the online classified is growing. As all the areas of classified advertisement are increasing, there is the emphasis on the program towards the specialization. The vertical markets for the classified have developed quickly in the general market place for the classified websites. The classified ads are classified within a certain niche to target specialized sellers and buyers.